Brilliant Tipp-Ex campaign

This campaign from Tipp-Ex has been running for a few weeks now, but it is still a brilliant piece of marketing.

The YouTube video shows a Hunter hunting a bear, being urged to shhot it as it rummages through his tent. The hunter claims he can’t shoot, then invite you, the user, to write the rest of the story by filling in the blank search box. The hunter will then do whatever you ask for!

It’s a very clever video, and one you should try out yourself, it’s surprising what you can come up with..

http://www.youtube.com/user/tippexperience

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4 Responses to Brilliant Tipp-Ex campaign

  1. kilgannonsays says:

    I liked this campaign too. But I had some ideas on how they could have taken it to the next level.

    Let me know what you think.

    http://bit.ly/ceTdAc

  2. kilgannonsays says:

    I liked this campaign too. But I had some ideas on how they could have taken it to the next level.

    Let me know what you think.

    http://bit.ly/ceTdAc

  3. Atlantic Trampolines says:

    Hi, thanks for the comment and some really interesting points raised on your blog. I think the viral aspect of this campaign was great, although agree in that more could made of the brand and the product, as most people turned onto this ended up playing the ‘game’ without realising who or why and then not bothering to investigate further.

    If the aim was brand awareness, which was done perhaps too subtlety, then it would have better as a microsite within Tipp-Ex although using their own YouTube channel of course offers benefits.

    It’s important to note that while the campaign was centered around engagement, it does not entice, myself anyway, a repeat visit or a reason to come back in say two months to see how the campaign has moved.

    However, it was very clever and attracted a huge number of visits which does mean it’s a success yet it remains an untapped resource. I will be watching their movements over the next few months with great interest.

  4. Atlantic Trampolines says:

    Hi, thanks for the comment and some really interesting points raised on your blog. I think the viral aspect of this campaign was great, although agree in that more could made of the brand and the product, as most people turned onto this ended up playing the ‘game’ without realising who or why and then not bothering to investigate further.

    If the aim was brand awareness, which was done perhaps too subtlety, then it would have better as a microsite within Tipp-Ex although using their own YouTube channel of course offers benefits.

    It’s important to note that while the campaign was centered around engagement, it does not entice, myself anyway, a repeat visit or a reason to come back in say two months to see how the campaign has moved.

    However, it was very clever and attracted a huge number of visits which does mean it’s a success yet it remains an untapped resource. I will be watching their movements over the next few months with great interest.

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