This campaign from Tipp-Ex has been running for a few weeks now, but it is still a brilliant piece of marketing.
The YouTube video shows a Hunter hunting a bear, being urged to shhot it as it rummages through his tent. The hunter claims he can’t shoot, then invite you, the user, to write the rest of the story by filling in the blank search box. The hunter will then do whatever you ask for!
It’s a very clever video, and one you should try out yourself, it’s surprising what you can come up with..