Change4Life campaign

The Change4life campaign has recently been launched with big scale advertising and PR support, and is one we are fully behind.

It's run by the NHS and is aimed at children and adults of all ages to try and encourage healthier lifestyles.

What is Change4life?

These days, 'modern life' can mean that we're a lot less active. With so many opportunities to watch TV or play computer games, and with so much convenience and fast food available, we don't move about as much, or eat as well as we used to.

Change4life for kids..

9 out of 10 of our kids today could grow up with dangerous amounts of fat in their bodies. This can cause life-threatening diseases like cancer, type 2 diabetes and heart disease.

By the time we reach middle age, the majority of us could do with losing at least a bit of weight. Being overweight isn’t just about the way we look. It can lead to more aches and pains, problems sleeping and people report a loss of energy and confidence. It also increases our chances of getting heart disease, type 2 diabetes and some cancers.

But it doesn’t have to be this way. Middle age comes to everyone – ‘middle aged spread’ doesn’t have to.

We think the campaign is a great idea and are fully behind healthier lifestyles for children, have a look at the Change4lifewebsite for more information and how you can join and take part.